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GAME DESIGNER AND WRITER

DEEPANJALI SARNA

F2P | Live Ops | Mobile | Content

Preferred pronouns: She/Her

Ex - Senior Game Designer at Hitwicket.

Ex - Zynga, Liquidnitro Games, GSN Games (Scopely)

Ambassador at Women in Games.

Site Organiser, Global Game Jam Bangalore.

Ex - Community Manager at Women in Games India.

Speaker and Mentor

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I design and write for scale. From shaping Hitwicket's cricket-strategy ecosystem to driving retention on Zynga's casino titles and building levels for a 10M+ download party game, I work where player psychology meets product metrics.

Storyteller. Music Enthusiast. Self-Proclaimed Master Chef.

WHERE I HAVE SHIPPED

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Senior Game Designer

Hitwicket (Metasports Interactive)

  • Growing the world's first cricket-strategy ecosystem through LiveOps innovation.
    Working on improving Player Retention (D1 - D7), Monetisation (early and elder users), Engagement (co-op/ competitive players), and K-factor.

Junior Game Designer

Whitebud Studios

  • Game and Level Designer for an in-house game from scratch.

  • Coordinated and managed the Animation and Technical Art
    team for client work

Game Designer

Liquidnitro Games

  • Designed levels for a top-charting multiplayer party game to 10M+ downloads with a 4.5+ star rating.
    ​

Game Designer and Artist

Goethe-Institut & Stiftung Digitale Spielekultur

  • 2D Artist and Narrative Designer on an Edu-game for Pre-teens and Teens in English and German named “Hack your Friends”.

  • Focused on Digital Literacy teaching players "How to choose the right Password" and "Social Media Privacy".

Game Designer

Zynga

  • Served as the sole designer on Black Diamond Casino.

  • Planned events to improve Engagement and Monetisation.

  • Built machine and feature roadmaps for product growth.

  • Designed events to improve Player retention, session time and ARPDAU.

  • Integrated "Wonka" film IP into Willy Wonka Slots.

  • Worked on App Store Optimisation and Social Media Marketing Suite.

Game Artist - Intern

GSN Games (now Scopely)

  • ​Facilitated the Flash-to-Unity transition for the global hit Bingo Bash as a Technical Artist.

COMMUNITY AND ADVOCACY

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Ambassador

Women in Games

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Ex - Community Manager

Women in Games India (WIGIN)

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Theme committee (2023 & 24)

Global Game Jam

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Ex - zPride Studio Lead

Zynga, India

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Site Organiser

Global Game Jam Bangalore

LEADERSHIP AND ENTREPRENEURSHIP

Co-Founder | Indie & Game Services Studio (2019)

Managed a diverse clientele for 10 months, delivering end-to-end game services and establishing studio operations.

Team lead (Digital Strategy) | Fast Fashion Brand (2020)

Led a cross-disciplinary team for one year, overseeing digital presence and web strategy.
 

SPEAKING AND MENTORSHIP

Industry Panels

  • India Game Developer Conference 2022 - Panellist on the Women in Games Panel discussion

  • Hyper Games Conference 2022 - Panellist on the Women in Games Panel discussion

  • Kalakruti - A Design conclave at Parul University - Panellist on "GenZ Designers at Work

Mentoring and Community

  • GirlsGame2 2023, conducted by Zynga and Unherd.in - Mentor

  • Girlscript India Summit 2020 -Speaker

  • Techign Summit 2021 - Speaker

  • Outscal Design Talk - Speaker​

  • Unite India Student Summit - 2018 and 2019 - Speaker
     

University Talks

  • West Virginia University, Department of Interactive Media - Speaker and Critic

  • Presidency University, Department of Game Design - Speaker and Mentor

  • Dayanand Sagar University, Department of Engineering - Speaker

  • ICAT University, Department of Game Design and Development - Speaker

FEATURED IN

Recommendations

RECOMMENDATIONS

"I found Deepanjali really fun to work with. She brings great passion and love for casual games to the table, particularly ideas that need warm and friendly storytelling and aesthetics. She's a great teammate — kind, generous, always willing to support and help her fellow designers, and has what it takes to put in extra effort during tough times (which is, sadly, all too common in game dev). In our time working together, we had plenty of laughs, memorable moments, and challenges to face. Her courage, kindness and deep love of games make her an asset to any game team."

Anand Ramachandran
Head of Design | Hitwicket

"Deepanjali is a great Game Designer and a team player. Her innovative design concepts and keen understanding of player engagement have helped create captivating and immersive gaming experiences. Her work involves collaborating closely with cross-functional teams to develop and refine game mechanics, ensuring a seamless and enjoyable experience for players. Her creativity and design expertise have been instrumental in driving the continued creation of fresh and engaging content for the games she has worked on."

Priya Shukla
Senior Software Engineer 2 | Zynga

"We rarely come across young real talents who stand out like Deepanjali. I had the pleasure of working with her for almost a year, collaborating on several projects. Deepanjali's ability to handle multiple projects was unlike any I've seen before and made a dramatic increase in the productivity level of our company. She has always been a problem solver and team player."

Tanaya Baidya

Production Coordinator

  • LinkedIn
  • Medium

© 2026 by Deepanjali Sarna.

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